A Call to Rhetorical Action

        The advancement of technology has improved a variety of life situations that has been beneficial but also not so beneficial at times. Technology may help us build a new, inclusive social norm through the many forms we are capable of communicating. Technology has its many purposes, but one of the main ones that benefits the whole human race is communication. A social norm can be considered anything that seems custom to the human race and no so out of the ordinary. Using a cellular device as a form of technology provides us all who own one the ability to communicate and contact individuals in the state and even across the world. The amount of individuals whom own a cellular device over power the amount of those who don't, and so it seems typical to the individuals who do have a cellular device to believe everyone else does as well, social assumption. The use of this form of technology is extremely common nowadays due to the many functions contained in the device as well. I personally believe the form of communicating through the technology we have today will help build a new inclusive social norm, especially because technology only continues to advance.
        Not only does technology highly impact our lives on a daily basis, but so does the media. The media usually tends to ignore or falsify our movements and actions through their beneficiary. We could all possibly agree that the media only lets us see what the media wants us too see. These false movements and actions may be seen through many advertisements and celebrities whom are contracted to say certain things about a product, person, or even actions. Celebrities is a main example due to the fact that many individuals look up to celebrities as role models and wish nothing more than to maybe be like them. Celebrities are often contracted to promote certain products or are interviewed for certain views on current events, or personal occasions. The media focuses on hiding information that will cause controversy, and instead makes us all believe that the awful things we see occur often is out of good reasoning.
        Currently, five contemporary challenges that activist face are creating decentered movements, developing new forms of leadership, learning to communicate across contexts, building translation alliances and dealing with the media juggernaut (pg29). Technology may help us overcome these five challenges through unity and through what individual choose to share on the media. Through unity, we must all come together in agreements over decisions and information being displayed on the media, and to be able to control the falsified information which is also an issue on media. Through the unity, it will become easier for individuals to communicate with each other and agree in situations. Lately the lack of unity and communication drives everyone opposite directions with different views on situations. The more we all unite with one another and express certain views through technology, the less challenges we will face as the future progresses.